SURABHILA KERALAM
….we drive to cleanliness
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| Project report of 'Surabhila Keralam' is handing over to ZP |
1. Introduction
The question that what is the most important global problem is easily answered that it is global warming. The small state of Kerala is also affected by the same. Adding to it is the increasing issues of waste management. The state government and the local self governments struggle to dispose and mange the wastes. There have been instances of conflicts through out the state between the local people and the governments in areas of waste treatment plants. Interestingly the issue of waste management is triggered by the unhealthy and unsocial practices of Keralites. An ordinary Keralite is very sensitive of personal hygiene and cleanliness as well as in their domestic premises. But the same person maintains apathy in marinating cleanliness in public areas and pollutes surroundings by depositing all types of wastes in public spaces. The incidence of communicable diseases in various parts of the state and the endemic fever in monsoon are contributed by the mosquitoes and filthy public environment. Various social organisations and the government agencies attempt to enhance the cleanliness and proper waste management through different programmes. But a lot more initiative is required to reach a minimum standard in cleanliness and waste management in the state.
2. Objectives
1. To campaign for maintain public hygiene and scientific waste management
2. To orient and motivate JCI members and their families for scientific management of waste and maintain public hygiene.
3. To develop a culture of personal responsibility for public hygiene among the Keralites.
3. JCI
Junior Chamber International is world wide organisation of young leader and entrepreneurs. JCI zone XXI is spread over Calicut, Malappuram and Palaghat districts and consists of sixty local chapters with two thousand members. The Junior Jaycee and the Jaycerettes (wives of Jaycees) are also very active in the zone. The zone intends to initiative cleanliness drive through the chapters and in association with other social organizations and corporate.
4. The Prgoramme
The surbhilakeralam conducted in one area shall consist of the following.
4.1. JCI chapter wise programme (conducted in chapters and schools)
1. One hour training on the growing menace of waste management, public hygiene, scientific management of wastes and attitudinal change required for them.
2. Exhibition of twenty five minutes video on waste management and public hygiene
3. Public pledge by the participants for mainlining public hygiene.
Particiapants in this program will be capable to spread the messages to other people.
4.2. Public programmes
1. Road show on surbhialkeralam that exhibits 25 minute video and street play on waste management.
2. Leaflets on managing waste and contest based on that to ensure effective communication of the message. 100,000 such leaflets will be distributed during road show.
4.3. Programs for students
1. Video presentation in schools by JCI chapters of the zone. Each chapter will cover 5000-7000 students from various schools and colleges in their respective chapters. Total 50 chapters will conduct the programs.
2. 2 Lakhs of Leaflets will be distributed in schools and colleges.
5. Target audience
Surabhila keralam intends to reach more than one million people through the different programs.
Training, Video presentation, leaflet & pledge at chapter level : 10000 people
Video presentation, Leaflet & pledge in schools :2.5 lakhs
Public road show and campaign Programs& Leaflet : 8 lakhs
6. Strategy
Surabhilkeralam is conceived a joint effort of corporate, social organisation and local self government under the initiative of JCI India zone XXI. JCI expects to avail sponsorship for the program from corporate. Interestingly many a corporate houses in Kerala has come forward to such public hygiene drive in the state as par to their corporate social responsibility. JCI zone XIX ahs launched a division for promotion of corporate social responsibility with an experienced independent director for this portfolio.
7. Time schedule
Approval of the programme and sponsorship association : March, 2011
Launching the programme : April, 2011
JCI chapter wise programme : April – May, 2011
Public road show : April, 2011
Consolidation ceremony : June 5, 2011
(World day of environment)
Programs in schools : June-September |
| Releasing of leaflet by ZP Jc Anoop. Recieved by IPZP Jc Sasikumar. Also ZD CSR JcAsif and Zone Parliamentarian Jc Dileep Master |
